I’m sharing this excerpted post from one of my mini-blogs because it is one of the most popular posts. Businesses of all sizes may be able to see today, the merits of Heather’s insights.
Deb: I found this gem in the higher education twitter stream via @barbchamberlain – Helpful, and VERY well said to those looking to stay up-to-date via social media. It is mainly written for non-profits, but is very insightful for small business and the for-profit world, as well as LC3’s (hybrids.)
Excerpted from a full blog post written by Heather Mansfield
I thought websites, email marketing, and Donate Now buttons and their potential were mind-boggling in 2001.
That’s nothing compared to what’s happening now.
I spend an average 40 hours a week utilizing social networking sites (2,080 hours a year!)…the following 10 are what I consider the most timely for utilizing social media today:
1. Early adopters get the most glory and tend to be the best at social media.
Early adopters like The Humane Society of the United States and the National Wildlife Federation had epiphanies about social media and its potential long before the blogosphere caught on. …now more than three years later, these nonprofits are recognized leaders in the field. …Reward your forward thinkers, empower them, and don’t be afraid to try something new.
2. Approaching social media with fear and trepidation can harm your brand.
It’s so obvious when a nonprofit has been given permission to tip-toe into social media, but with instructions to be cautious and careful. Their Tweets or Status Updates are a little too uptight, more akin to Marketing 1.0, and do very little to inspire conversation.
…People expect you to be open on social media sites. …They want personality. The want to be inspired. They want to be impressed. They don’t want rules and they don’t want to be told how they can participate on your profiles. Any attempt to do so, and they just won’t participate.
If you are just now getting on Facebook, Twitter, YouTube, Change.org and MySpace… I hate to break it you, but you have a lot of catching up to do!
3. People who are mean and grumpy online are likely mean and grumpy in real life too.
…Most people who use social networking sites are very friendly, especially in the nonprofit sector. Those few that do post something grumpy or downright rude and inappropriate tend be that way in real life too. Nothing you say or do can please them. They are just difficult, mean and grumpy people in general. So, don’t worry so much about these folks…
8. Training is essential to a successful social media strategy.
…A common mistake that nonprofits make is that they think because they know how to use these sites in their personal lives, then they also now know to use them professionally. Wrong. Get training! ….
9. The Web evolving faster than you can imagine. To stay competitive, you have to keep up.
…I thought websites, email marketing, and Donate Now buttons and their potential were mind-boggling in 2001. That’s nothing compared to what’s happening now…Now is the time to be looking ahead. If you are just now getting on Facebook, Twitter, YouTube, Change.org and MySpace… I hate to break it you, but you have a lot of catching up to do!
10. Social media is going mobile.
…I didn’t see it coming, but now that it’s here… I love it. My iPhone is well-deserved of the honor of being named Time Magazine’s 2007 Invention of the Year. I enjoy Facebook more on my iPhone than on my laptop. And Twitter is ideal for mobile technology and advocacy. Don’t believe me? Ponder these stats for a moment:
* There are 271 million cell phone subscribers in the United States. 88.5% of the population.
* Today, 74% of all mobile phone users send/receive text messages.
* There are 4X as many mobile phones in the United States as there are PCs.Heather is the Nonprofit Community Manager at Change.org, run “Nonprofit Organizations” profiles on Facebook, Twitter, YouTube, and LinkedIn, and have has her own business, DIOSA Communications, which specializes in Web 2.0 marketing and social media trainings and webinars for nonprofit organizations, higher education, and small businesses.Full Post Published July 27, 2009 @ 01:02PM PTRead the full post via nonprofits.change.org