9 Facts about Baby Boomer Women & Business Leadership

The statistics below about women in leadership were surprising.  Women, including many wealthy women who’ve earned their money themselves, are now entering politics, becoming university presidents and taking on roles as power brokers.

Excerpted | The Women’s Information Network, from Paula’s Blog:

…the amazing American Baby Boomer women ~ women born between 1945 and 1965…

1.  Women hold nearly half of all executive, managerial, and administrative jobs in the United States

2.  Thanks in large part to midlife women, female ownership and operation of motorcycles has risen 34 percent in the past five years! Racing Adventures, a Scottsdale, Arizona, auto-racing school, has seen a sharp increase in sign-ups by midlife women in just the past four years.

3.  Women now comprise as much as 40 percent of the field in Ironman Triatholons. Significant numbers of women between the ages of 45 and 49 compete in this grueling event of endurance and strength. (Paul Huddle, Multisports.com, Encinitas, CA.)

4.  Control 4 trillion in annual consumer spending. ($4,000,000,000,000)

5.  Buy 2 out of every 3 cars.  (So many sales people still focus on the males point of view, and thing women are interested in heating controls and vanity mirrors.)

6.  Take 50% of all business trips.

7.  Control 51.3% of all the personal wealth in the country.

8.  Influence 95% of all US consumer spending, and make up 85% of all consumer buying.

9.  Women initiate 74% of all new business start-ups in the United States.



  • Lauren Bacall, who taught Humphery Bogart how to whistle, went back to Broadway at the age of seventy-six. As she put it, “I’m not a has-been. I’m a will-be.”
  • Golda Meir was sworn in as Israel’s premier at seventy.
  • Geraldine Laybourne left a top job at Disney/ABC Cable Television and, at age 51, started Oxygen Media, an innovative network and the first completely owned and controlled by women.

Baby Boomers are strongly bonded with one another because we’re aging together.

…We lose our smooth skin, good eyesight, strong muscles, and big chunks of our memory. But …more important….[w]e’ve gained wisdom, empathy, perspective, and most importantly, an increased ability to love.

Update 2013:  Via Deb’s Change Leadership Watch newsletter, MAKERs, a documentary about the history & progress of the women’s movement highlights what is happening with women past and present.  The stories include:

“…well-known women leaders like Condoleezza RiceSheryl Sandberg, and Ruth Bader Ginsburg alongside lesser-known women with powerful stories like Brenda Berkman, the first NYC firefighter, and Kathrine Switzer, the first woman to run the Boston marathon.”

Female Runner runner in the 3000m women's steeplechase at the Doha Athletics Super Grand Prix - by "the apostrophe" ~ Flickr

Female Runner runner in the 3000m women’s steeplechase at the Doha Athletics Super Grand Prix – by “the apostrophe” ~ Flickr

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