It’s Mainstream! 10 Business Reasons to Participate in Social Media

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This is a great list of how and why social media will CONTINUE to have staying power.

The world of client/customer interaction has been changed dramatically.  If you are in business, potential clients and customers want to know who you really are, what you stand for, and why you deserve their business.  Video clips (YouTube), glimpse of your business philosophy and approach (blogs, Twitter, Facebook), and conversation about you (Google, internet search), create an authentic, user-driven experience that is becoming the new norm.

Do you practice what you preach?  Are you, business and company that you are, for real?  Do you stand by your services & products?  Is your reputation solid?    These are all questions that are being discussed with or without you in social media.   –Deb

Excerpted  | MarketingProfs Daily Fix:

Although social media delivers SEO benefits (and not having a business presence on LinkedIn and Facebook says something about you), the most critical aspect of participating in social media has to do with connecting with people.    …The more you embrace connecting with others, the more benefits the tools deliver.

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 …Although using social media can be scary at first, once you realize the benefits, I bet you’ll wonder what took you so long!

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 Yet lots of people in business don’t get that—people in large, sophisticated organizations and smaller ones, too; people advising those people; people in love with traditional one-way communications. People who’ve perhaps lost sight of what business is about.

…Shouldn’t we be ready to banish the traditional shout messages (sale, buy now!), in favor of ones that allow us to listen, customers to speak, and for both of us to exchange meaning?

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 5. You participate in the conversations taking place that relate to your business, products, industry… and have the opportunity to shape the agenda.

 

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…Although using social media can be scary at first, once you realize the benefits, I bet you’ll wonder what took you so long!

The top 10 reasons [to engage]:

1. You demonstrate to potential customers that you are human and care about their world.

2. You bring to life an externally focused mindset. (See Retail Outward Not Inward: Time To Refocus.)

3. Social media allows you to bring to life your otherwise static brochure-like website with a dynamic presence.

4. You address in a public forum the questions and concerns your customers have about your products and services—which are being asked anyway without your participation.

5. You participate in the conversations taking place that relate to your business, products, industry … and have the opportunity to shape the agenda.

6. You manage your reputation.

7. You build a customer community

8. You direct prequalified prospects—with whom you’ve already established a relationship—to your website, so you can engage in business.

9. You build your digital visibility and online presence.

10. You remain relevant to customers.

… social media addresses potential buyers’ needs for intellectual satisfaction with specific knowledge (i.e., content and context). The result: You build a business brand that customers not only feel is great, but know it is, too.

What are your reasons for involving your business in social media?

 

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