If there’s one thing that Apple has been getting right, it is their ability to create beautiful, easy-to-use blockbusters. To build a great business, it’s all about creating a great product that people love for the positive impact on their lives.
The 2013 statistics on the iPad, and my own …blew me away.
This Tech Tuesday post features the iPad’s impact, as well as other Apple blockbusters. Why? Well, “there’s much more to love about Apple than there is to hate,” says Cam Bunton, a technology blogger who confirms my own experiences of Apple’s top five products:
1. The iPhone
I currently have the iPhone 4, from around 2010-11, which Cam calls the the smartphone of all smartphones. When there’s no WiFi, when I’m traveling, when I’m bored, when I have a question, when I want to capture a moment or a speech happening in front of me, nothing beats a great smartphone. I’ve you are active in social media for business, a well functioning smart phone is critical.
It is my #1 of all time.
- Lush with great apps, data and visuals I use regularly,
- Always accessible (purse or pocket) when I need information in a timely way,
- A lifesaver for the days when something crazy happens and I need data or convenient info to make a call
- Has credibility, just enough to be allowed in sensitive human interactions with a variety of people.
2. The App Store
In 2007, I remember sitting with IT manager-clients who were talking about the next killer app. Who knew that an on-line app store launched by Apple in 2008 would be it. Now I regularly update my apps, deleting some I don’t use, moving up the keepers to the front pages on my iPhone and iPad. Cam says, “There are now over half a million apps, and the variety and quality is unmatchable.” If there’s an app you want, it’s likely you’d be downloading it from Apple’s app store.
3. The iPad
The specific reason I’m focusing on the iPad as the main subject of this post is my own amazing finding using Google analytics to assess what devices people were using to review my website most recently in 2013.
The 2013 statistics on the iPad, and my own analytics via Google, blew me away:
Here’s the reason I’m focusing now on the iPad as the main subject for this Tech Tuesday blog post:
This May 2013 chart was posted by Chitika, a mobile ad networks that runs about 4 billion spots per month across 300,000 websites in the U.S. and Canada and …collects metadata on some tens of millions of tablet Web impressions. From Fortune Tech.
For whatever reason the iPad sales are great, I also prefer the size AND the amazing functionality, including the App Store.
When I sit with my family in the evening, not even the ultralight MacBook Air (my mainstay for travel and business) can beat the casual ease of reading a book, reviewing a few tweets on the iPad twitter or Hootsuite app, and quickly researching a question or finding my favorite dinner recipe for the next day. The ease of use is remarkable.
“There’s much more to love about Apple than there is to hate.”
4. The MacBook Air
I rank this amazing product as #4, even without being a world traveler. The Air is a full function, heavy duty computing machine with the heft of the classic Apple brushed steel cover, full keyboard and the great display of the MacBook Pro.
It is also so incredibly light that it’s indispensable for:
- taking notes in crowded, content heavy seminars;
- hooking up to client LCD projectors for your latest presentation (Prezi, PowerPoint, movies);
- traveling with your complete libraries without WiFi availability to showcase tools to clients; and
- simply popping into a large purse for coffee shop visits with colleagues.
I have not missed the CD drive, which is starting to feel like VHS and 8-track tech of late with my iPhone complete iTunes library always in tow.
Is there anything else I miss off my former MacBook Pro? No.
Was that MacBook Pro a powerhouse. Oh yes!
5. The ever improving Apple iOS
My natural, genetic geek-ness has a limit. I’ll leave it to the code-by-day professionals to distinguish which iOS was the big game changer. Cam suggests iOS5 in 2011. There were some duds and dead-ends in the code at times from one iOS to the next.
What I do know is that the current iOS on my iPhone 4 is magnificent. The seamless sync of my calendar, email, social media with my Google Apps works great. (I’m not touching the Android debate for this post.)
My iPhone, iPad and MacBook with my Google apps products make up my fantastic four team players. When tech works together like this well, life is good.
As I finish this post, I’m back to my iPad for a quick look at my social media circles and my current professional reading assignment for the day. The task is to read and connect, with these Apple tools falling into the background except for when I write a post like this.
For entrepreneurs and business people, isn’t that what you really want from any good tech tool – to have it become invisible to the task you are doing? When it fades to the background for me, all is well.
Thanks for visiting me for one of my occasional Tech Tuesdays.
My last tech post on REVELN was about a review of LinkedIn endorsements here. You can also follow my tech posts more regularly on one of these curation streams described below.
If you liked this post, thanks in advance for your LIKES in social media, for sharing it or commenting below.
Thanks ESPECIALLY for stopping by! ~ Deb
YOU ARE INVITED! For Deb’s latest Scoop-It news and tools for subscribers (e-books, trends, innovation, power in organizations, myth-busting, creativity, leadership development), sign up on any of the INVITE boxes, and/or join my Facebook REVELN community here, or follow me & say hello on twitter.
You can also check out my fleet of ScoopIt newsletters directly (Innovation & Institutions, Change Leadership Watch, etc.) here.
For Tech Tuesdays whenever you want, here are some handy links:
- Nuts about Tech is on Pinterest (tool for visuals mainly) here.
- The Social Media Learning Lab is on Pinterest here.
- The Social Media Learning Lab is on ScoopIt (visuals + excerpted articles) here.
- The Social Media Learning Lab on Facebook here.
I’m also on twitter, YouTube, Twylah and many other places. Search for “Deb Nystrom” and REVELN, or use key words in this article and you’ll find our digital resources.
This work is licensed under a Creative Commons license.