TRENDS: Imagination, Passion, Innovation and Change as the New Pillars of Business

It’s not surprising to me that creativity and imagination, with social media listening, could be a key gateway to the future.  I’ve certainly experienced what a lack of it does to work environments.

Excerpted below is today’s blog post from Brian Solis, a respected author, blogger, national speaker who hits it right on regarding traits that represent the future of business.  I’m on his Facebook page.  I have his books.  I read his blogs.

This fuels my TREND spotting and WHY I embraced social media.  When social media arrived on “my” scene, it triggered all my trend – futuring senses in the best, and even the worst, way. (I’m not in a twitter 12-step-group yet.)  It was 2008, and now social media is mainstream.

Here’s why this is a guy to follow, in his series to come:

Excerpted from Brian’s blog post on Innovation and Change:

If necessity is the mother of invention, then perhaps imagination is the source of innovation.

In December 2010, I [wrote the] cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three companies — Foursquare, Square, and Zappos. Throughout the years, I’ve had the opportunity to spend time with Dennis Crowley, Jack Dorsey and Tony Hsieh. And over that time, I’ve observed inherent traits that I believe represent the future of business and how companies engage with customers to create a more adaptive and connected infrastructure to compete for the future.

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….perhaps imagination is the source of innovation.

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[Their] stories place greater emphasis on innovation and a quest to deliver a more meaningful experience that in the end, reveal that technology represents enablers while you and your passion represent the capacity to lead change.

The Spirit of Innovation and Entrepreneurialism is Recession Proof

….Innovation is the proverbial yo-yo on an escalator and while economies may ascend and descend, they are always going up.

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…technology represents enablers while you and your passion represent the capacity to lead change.

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In September 2010, the National Bureau of Economic Research…announced that the recession behind curbed consumer spending and confidence officially ended in June 2009. What wasn’t constrained during these last few years however, was innovation. Entrepreneurs were the beneficiaries of a constant source of funding to materialize new products, services and technologies. …in Q2 2010, 612 deals were closed to the sum of just under $6 billion.

…The pervasiveness of Internet-savvy consumers is undergoing a pivotal transformation. As such, the typical digital consumer is now giving way to the rise of a more discerning, informed, and connected social consumer. These consumers are surrounding themselves with the people and information that helps them make better decisions thanks to social networks such as Facebook, Twitter, and YouTube. Their attention is focused …away from traditional media that served as a means for branding and demand creation.  …new or adaptive business models are mandatory. …In the attention economy, businesses must manually connect with customers and prospects where their attention and interest is focused.

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…In the attention economy, businesses must manually connect with customers and prospects where their attention and interest is focused.

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In Brian’s series, he will be looking at three innovators who are changing the game:

Part 1: Jack Dorsey, Twitter + Square
Part 2: Tony Hsieh, Zappos
Part 3: Dennis Crowley, FourSquare

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Get The Conversation Prism:

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Image Credit: Shutterstock

Read the full post here via briansolis.com

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