Curation 2012-13: Filter Bubble Junk Food or Scan Savvy, Mosaic Knowledge Tool?

Blogging, reading possibly squishy revisionist history in digital books on Amazon, now curation?   Reading and knowing what to scan and read will continue to evolve in our fast changing world.  This post is about the basics, issues connected with, and possible future of curation.

Passion and a particular niched view of the world, attracts followers who want someone who has done the work to create that niched space of collection & commentary. Blogging and curation are more in agreement in that starting place. Visuals help – a LOT, as you’ll see below, especially with Pinterest.


“Curation, not creation, is king and Rosenbaum shows you why and what you can do with this knowledge.” ~  Guy Kawasaki, founder of AllTop  (Blogging aggregator by topic)


Curation is a newer option that has a helpful tension, in my view, with blogging.

I was an early adopter to Posterous,  a mini-blogging platform from 2010.    I know that I like to curate & collect on the front edge of a trend.

Posterous supports MANY TYPES of rich media: video, audio, documents, photos, etc.  The visual and easy, smart-phone connected platform is why I have 15+ private & public blogs there now, starting with nine blogs in 2010.

Note:  This article was posted in January 2012 and updated in May 2013. 

That said, note that Posterous, after being acquired by Twitter (and acquiring a Posterous founder, formerly with Apple), is no more.  Posterous ceased operations April 30, 2013.


 A lot of curation is done manually on blogs. More and more of this work is being offloaded to software tools like or the recently released ~ Frank Paynter, community comment 


Post-Posterous, we have ScoopIt curated news, we have Yahoo acquiring Tumblr, once a key competitor with Posterous.  Now, Tumble may bring something fresh & new to Yahoo using curation.

With curation, you can serve as an editor/coordinator of what you and your contributors and followers share as a common interest. Having co-contributors suggest posts themselves is a feature that makes it social.

Collective curation allows us to deal with the filter problems with single person curation.  Here’s a video I put together on curation:

Source:  Social Media Learning Lab

Then there are the problems.   Is the platform going to be around in 2-3 years?  And then there’s those filter bubbles:  


 I noticed one day that my conservative feeds had dissappeared from my Facebook feed based on what I most clicked on…You don’t see what choices get in or get to decide what gets edited out…  information junkfood.  ~ Eli Paser

________________________________ founder Eli Pariser explains that filter bubbles are the gates we erect through which information about the world comes.

With Facebook, Google and personalized news services weighting search results according to our interests, we are living more within filter bubbles than ever before.

…in the old model of publishing, editors played the role of gatekeepers, but the Internet has allowed algorithims to take over.

The only problem? Computers “don’t have the kind of embedded ethics that the humans do.”


TED has 9 minute video on the “junk food” filter bubble issue by Eli:

The hope:


We can transform information overload into a rich mosaic of knowledge. ~  Crowdspoke video, Understand collective curation in under 90 seconds, YouTube, 2011


Pinterest, a curation visuals-centric phenom is enjoying great growth.

This example is work related, the specialized niche of systems thinking. Others can be invited, encouraged, allowed to post to my system’s thinking board:

This Pinterest board is a personal interest food/exercise, niche.  In this case, a low-carb, healthy, sugar free, tasty desserts.  Judging by the number of hits, it is a winner!

The simplicity of Pinterest and the ability to have many boards, gives you a broader, scanable view of a lot, visually, in a little time.  I have 17 boards, (Nov. 2012 update, now 40+, including adding a new business account, recently launched on Pinterest.)






Yesterday evening, at the social  media #tweetea #annarbor meeting, I also learned about Percolate, tied specifically to brands and providing a definition of curation for business.


 If you are dealing with a brand, there are implied interests in your choice of selecting the brand.


I first learned of curation at the Detroit FutureMidwest 2011 conference that spotlighted PearlTrees, a more heavy-duty curation platform.

via  (link to Pearltrees video by Deb Nystrom)
A recent example of Pearltrees, on interior design, is pictured below from a link on their Facebook page:

PearlTrees has visuals as a much smaller element – you’ll need to CLICK the photo links on the spokes.  Pinterest, ScoopIt and Percolate have either a large focus on a visual image, or give you options to MAKE it a larger part of your curation stream’s focus.

  • So, if you are going to scan something to decide what to read, what media choices would you make?    Is it “curated”?  Who contributes?
  • How do visual images impact your choice of the topic you select?  
  • Is a curation tool / app. on your list, overtly or covertly, for what you prefer to review online?


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One Response to “Curation 2012-13: Filter Bubble Junk Food or Scan Savvy, Mosaic Knowledge Tool?”

  1. […] the task is dealing with the filter bubbles that may form around us, known or unknown.  Why?  So we might know how to deal just a bit better with our ever changing […]

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